Weight Watchers Apple Snack

Weight Watchers Apple SnackWhen I was in 2nd grade, I was quite fond of Weight Watchers Apple Snacks. These were apples, cubed, dried until brittle, and absolutely delicious. The pieces were small (maybe 3x3x8mm), browned on the outside from the drying process, and many had dried peel on one face.

The Good Snack!

Crisp, crunchy slices of tree-ripened Apples . . . that’s WEIGHT WATCHERS® Apple Snack. It’s the naturally good, naturally sweet treat everyone in the family will enjoy. Serve WEIGHT WATCHERS Apple Snack in school lunches, between meals or whenever the time is right. WEIGHT WATCHERS Apple Snack . . . good tasting . . . good for you. It’s The Good Snack.

©Weight Watchers International. 1975. Owner of the trademarks. All rights reserved.

Most dried apple products in the world are only halfway dried, with chewy or rubbery apple pieces, but not Weight Watchers Apple Snacks. The pieces were so dry they were difficult to deform with the fingers. Taking a pair of pliers to one would result in a crunching sound and a small pile of white dust. One’s teeth would do about the same as pliers, of course.

In addition to standard apple flavor, it also came in strawberry, peach, and cinnamon. These were just the same dried apple cubes sprinkled with artificially flavored pink, orange, or brown dust. It sounds disgusting but I was fond of the peach and especially the strawberry, even though they left my fingers covered with neon grime. Cinnamon was edible but I didn’t much care for it.


Fruit Snack is made from crisp, delicious apples…like popular Apple Snack. Comes in 3 delicious flavors…tasty flavored Cinnamon, Peach, and Strawberry. The naturally sweet treats for the whole family … at parties, between meals and school lunches. Eat Smart with Weight Watchers Apple Snack and new Fruit Snack…they fit into your weight control program.

©Weight Watchers International. 1976. Owner of the trade marks. All rights reserved.

I once got in immense trouble—and rightfully so—for consuming an Apple Snack that had been given to my brother and left unguarded, then repeatedly denying it. It somehow seemed worth the risk at the time.

As far as I can tell, Weight Watchers Apple Snacks vanished from the face of the planet in the 1970s. I have been able to find two modern-day products that are somewhat reminiscent, but describing those will have to wait for another day.

crunchy munchy Apple, artificially flavored Peach, artificially flavored Cinnamon, artificially flavored Stawberry