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Posts Tagged ‘Nabisco’

Whence Biscos?

Posted by bitguru on June 17, 2011

Since childhood I have admired Biscos, Nabisco’s version of the sugar wafer. I have eaten them only rarely because (a) they are expensive at $4 or $5 for 8 oz. and (b) they never seem to go on sale.

It may have been more than a decade since I have last tried them. This is what they looked like then…

Biscos Sugar Wafers by Nabisco, old box

…not the box, which in this image¬†looks older than I remember, but the wafers themselves. Notice that the oval-with-rabit-ears logo featured inside the red triangle also appears on the wafers. The logo didn’t make them taste any better, I presume, but nonetheless the cookie part of the wafers was thick, crisp, and delicious.

Here is the box I bought today:

Biscos Sugar Wafers by Nabisco, new box

When I purchased them I did notice that the gold foil around the edge of the box (which I always thought was classy) was missing, but not until later did I notice that the appearance of the wafers had changed also. The oval-with-rabit-ears logo is gone and they look pretty much like any other sugar wafer out there, such as the no-name brands you can find in the dollar store. And that’s what they taste like, too. They don’t taste bad, but I no longer find them compelling. Next time I’ll save some money and buy a no-name brand. (But I won’t buy one of those brands that dyes the wafers bright orange—what’s the deal with that?)

It may actually be impossible to buy the Biscos brand next time, because there are some reports that they are being removed from store shelves. I don’t put much stock in them—after all I was able to buy some today—but if so perhaps it has something to do with Kraft’s acquisition of Nabisco in 2000. I can’t find any mention of Biscos at kraft.com or nabiscoworld.com but they are still for sale at amazon.com and other online retailers.

[edit: I did finally find a Bisco’s (sic) reference at http://productlocator.kraftfoods.com/kraftfoods/productlocator.htm. Choose “cookies/crackers/cones/bars” from the upper pulldown. I’m not sure why they felt the need to interpose an apostrophe.]

By the way, the cookies aren’t quite as pictured on the box. For one, they are fairly small at 6cm by 2cm (2.5in by 0.75in) which means either they found a tiny red napkin and coffee cup for the photo shoot, or photoshop was involved. (The box does say “enlarged to show texture” in small blue lettering just above the plate’s rim.) But more than that, if you count how many diagonal stripes span a wafer, corner to corner, it’s 13 on the box image but 18 on the actual wafers in the box. The waffling is simply less substantial than pictured, in both diameter and in ridge height, which seems odd to me.

(Odder still, the waffling on the bottom of the wafer is different from the waffling on the top. The bottom waffling has a larger diameter and thicker ridges, so it’s actually more like the box image, except it can’t be. The squares on the bottom of the wafer aren’t aligned diagonally, but are parallel to the sides of the wafer.)

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